Dom Rossi is the Principal of North Hill Consulting, a company he founded five years ago after a distinguished career in advertising and media. North Hill focuses on strategy development or refinement across multiple industry platforms including corporate and brand positioning, marketing, advertising, media and sales. For the first 27 years of his career Dom worked in advertising at NW Ayer, retiring as President and Vice Chairman. For the next nine years he worked at Reader's Digest as Publisher and then Group Publisher. He retired in 2006 to form North Hill.
Over the duration of his career Dom has been a “game changer” in the industries he’s touched. Some of his accomplishments include advertising and positioning campaigns that remain to this day icons in the world of marketing and advertising; “Be All You Can Be”, for the Army, “Reach Out and Touch Someone” for AT&T, “A Diamond is Forever” for DeBeers, to name just three.
The hallmark in all of his experiences has been the ability to help companies identify the emotional and rational trigger points in brand choice, incorporate that learning into the overall positioning for a company or brand, and then help drive that positioning through all consumer and industry touch points within an organization. He applies those same principles to media and sales, focusing on a “you versus me” perspective in sales while at the same time finding those sometimes obscure but very important emotional and rational triggers that can help separate a brand or service from an otherwise commoditized competitive set.